SWOT Analysis
- 100,000+ verified customers
- $620 million ecosystem volume
- Ten current projects and growing
- Integration of SEPA, IBAN, PIX, and similar banking payment rails
- Reputation for being easy-to-use with a simple interface
- Enacted with strong AML/KYC procedures
- Team of 300 expert-level crypto & FinTech professionals
- Strong compliance
- USD 85 million monthly volume
- Parallel (rather than sequential) application launches under tight time-frame to enable live ecosystem status. Prioritizing ecosystem launch over app-by-app launch may delay upcoming sprint feature additions
- Brand presence not identified to any region of origin
- Dependence from liquidity providers
- Lack of mass media brand presence
- Potential for partnerships and projects involving widespread reputation of NFT and Metaverse
- Blockchain integration with other more real-life cases, global industries like Health, Travel, Finance, etc.
- Key issue of mass crypto adoption—huge market for user conversion to crypto
- Habitual use of traditional players despite disadvantages
- Persistent attempted hacker attacks—wallet attacks, smart contract hacks, etc.
- Government bans of crypto usage, high tax on crypto revenue
- Fiat currency interest rate spikes prompting user exploitation through buying, selling, trading, and other financial practices, impacting crypto valuations and market conditions
- Human errors compromising user experience
- High cryptocurrency volatility
- Opposition of traditional finance to crypto service providers and end-users
Last modified 8mo ago